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by Jeff C. Johnson


The Things You Can Control

During a difficult period of time in my life, a wise counselor told me, “Jeff, there are two kinds of things in the world, those you can’t do anything about, and those that you can do something about.” Think only about the ones you can affect and you’ll save a lot of time and energy....

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by Jeff C. Johnson


The Keys to Wealth Are W.E.A.L.T.H.

Sticking to a plan works better when it is simple, makes sense, and is easy to remember. For savers and investors just getting started, here’s a six-step program to implement and follow. W stands for Worthwhile Goal. Begin by developing the discipline to start saving and investing and discover your “why.” If you haven’t seen...

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by Jeff C. Johnson


When Is It Time to Sell?

To keep this post readable and a reasonable length, it's impossible for me to fully answer this question. There are too many answers that could be correct. But I’ll try to hit the high points. The best answer, from Warren Buffett, is never sell! His stated favorite holding period is forever. Make a long-term investment...

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by Jeff C. Johnson


Don't Confuse Brains with a Bull Market

It’s a lot of fun to buy, sell, and own stocks in a rising “bull” market. I’ve done it, and it made me feel really smart! When the inevitable downside comes, I’m reminded of one of my mentor’s words: “Don’t confuse brains with a bull market.” Despite the pandemic, the election challenges, a few politicians,...

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by Jeff C. Johnson


Don’t Hit It in the Sand!

“The successful man keeps his mind fixed on what he wants in life—not what he doesn’t want.” —Napoleon Hill Over the years I’ve witnessed examples of success and failure in the lives of clients and in my own life. In reflection, I’ve come to realize that having no goals or plans, accepting random results, is...

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