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by Jeff C. Johnson


Saving Money in Your Twenties Is Tough — But It Can Be Done!

I realize it can be a challenge to save money in your twenties. Between how much school costs and the cost of living now, it seems impossible. But it can be done. If you are a recent or soon-to-be graduate from high school or college, this is for you. The perfect time to learn financial...

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by Jeff C. Johnson


Investing in Stocks Is Simple, but It's Not Necessarily Easy

Investing in stocks can be simple. But it’s not necessarily easy. In fact, it can be completely overwhelming. It’s simple because today’s mutual fund offerings are low-cost, well-diversified, and tax-efficient. They make investing uncomplicated and straightforward. But the constant attention by mass media makes it difficult. 24/7 information access to prices via the internet or...

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by Jeff C. Johnson


The Things You Can Control

During a difficult period of time in my life, a wise counselor told me, “Jeff, there are two kinds of things in the world, those you can’t do anything about, and those that you can do something about.” Think only about the ones you can affect and you’ll save a lot of time and energy....

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by Jeff C. Johnson


When Is It Time to Sell?

To keep this post readable and a reasonable length, it's impossible for me to fully answer this question. There are too many answers that could be correct. But I’ll try to hit the high points. The best answer, from Warren Buffett, is never sell! His stated favorite holding period is forever. Make a long-term investment...

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by Jeff C. Johnson


Don't Confuse Brains with a Bull Market

It’s a lot of fun to buy, sell, and own stocks in a rising “bull” market. I’ve done it, and it made me feel really smart! When the inevitable downside comes, I’m reminded of one of my mentor’s words: “Don’t confuse brains with a bull market.” Despite the pandemic, the election challenges, a few politicians,...

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