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by Jeff C. Johnson


Spend Some, Save Some

I’ve spent nine-and-a-half years teaching personal finance at the University of Nebraska-Lincoln and harping on my students to save and build wealth, before age 30 if possible. My book The Five Financial Foundations is all about saving and accumulating wealth. It’s been my mission to speak out about the need to get started investing early...

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by Jeff C. Johnson


You Are (Probably) Not Ready to Retire

If you are reading this with interest, you’re probably not fully prepared for “life after work.” Having worked in the financial world for most of four decades, I’ve had a front-row seat to what people do right regarding their finances, as well as to how they fail with their planning and investing. One way the...

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by Jeff C. Johnson


Why Investors Buy High and Sell Low

Working in the financial industry has taught me that, if left to their own desires, many people will “buy high” and “sell low.” It seems like common sense would dictate that you want to buy low and sell high to make a profit, correct? But what actually happens is that people truly do want to...

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by Jeff C. Johnson


The Dinner Invitation (Part Two): About NAPFA

NAPFA. No, it doesn’t have anything to do with North American free trade; it’s the National Association of Personal Financial Advisors. When you understand NAPFA, you might want to seek out a NAPFA-registered financial adviser right away, especially if you’re feeling underadvised or underserved by your present financial advisory team. To be eligible for membership,...

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by Jeff C. Johnson


Special Invitation to Dinner! (Part One)

At my home address, I received a “special invitation” to a free dinner at a local restaurant. I love free food! In the invitation, the host of this so-called “elegant evening” identified himself, and I quote, as a “fiduciary advisor … legally bound to work with the highest integrity and transparency, and to always put...

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