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by Jeff C. Johnson


Making Money in Stocks

You ask, “How do you make money in stocks?” Some will say you buy low and sell high, using a trite phrase offered with a simple grin. But, in fact, what do people do, especially unadvised investors? They buy high and sell low because they react to their “gut instinct,” which is almost always wrong...

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by Jeff C. Johnson


A Tale of Two Savers: Lucie and Charles

This story is an example of the value of investing before age 30. I don’t know a couple named Lucie and Charles (they, of course, lived during the French Revolution), but the math behind the numbers is reasonable and could represent the accumulation potential of a savings and investment plan today: Lucie is an industrious...

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by Jeff C. Johnson


Saturday Night at the Suns: One Size Does Not Fit All

The ticket led me to my seat at center court, 10th row, as the Phoenix Suns played the Minnesota Timberwolves on Saturday night. A pretty good view! There was a nice crowd in attendance for an early season game, and I settled into my chair. This is when I was reminded of the problem I...

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by Jeff C. Johnson


The Strategic High-Income Trust

This is a story about a fictitious investment product. The investment does not exist. And while this story is based on the real world, there is no security called a Strategic High-Income Trust, at least not to my knowledge, and if there is actually such an investment, the following does not pertain to any specific...

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by Jeff C. Johnson


Tax-Wise Investing with Asset Location

Determining how much money you invest in stocks, bonds, and cash, as presented in my previous post, is an important early step in implementing your financial plan. It’s called your “asset allocation” and is based on your ability, need, and willingness to take financial risks. As your portfolio grows, and your income tax bill increases,...

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